![]() ![]() There are hundreds of ad blockers out there, all designed to do a better or lesser job of stopping unwanted online ads. This means that providers offer a free version with a cut-down set of features as well as a premium or paid solution. Many ad blockers for popular browsers are free of charge, financed such as through donations, while others are offered as freemium solutions. If you find your ad blocker is over blocking, in other words incorrectly filtering content, your ad blocker should react itself. Updates and support: Continual updates are of prime importance.Full customization: You should be able to personalize the ad blocker’s settings, such as to exclude individual websites from ad blocking.It shouldn’t offer the option to make any other website content changes, such as to integrate any code. Integrity: An ad blocker should only block out website ads based on a blacklist.We needn’t tell you that selling user data is a huge no-no.Personal data: The ad blocker should only use data that can be attributed to you for the purpose of providing its service.Data protection and IT security: It’s important that the ad blocker doesn’t create any user profiles or forward any tracking data to third parties.Transparency: Make sure the provider regularly updates the product and offers you options to customize the whitelist and blacklist.The German Federal Office for Information Security (BSI) therefore recommends paying close consideration to a few important features when deciding on an ad blocker. In other cases, cybercriminals have compromised marketers’ existing, poorly secured servers or bought advertising space using stolen credit cards to spread their malware. There have been repeated instances where malvertising - ad banners with hidden malicious programs - has been displayed on websites. If you use an ad blocker, you can increase your protection against this cyberthreat. That’s why in such cases, cybercriminals have a good chance of spreading what’s known as malvertising - or ad banners “enriched” with spyware. Website owners and marketers sometimes don’t have the resources to thoroughly test the content and functionality of banner ads. Are ad blockers dangerous?Īd blockers aren’t dangerous quite the opposite in fact - as long as you consider a few basic aspects when choosing one. That’s why you’ll see a message saying that you must first turn off the ad blocker in your browser to view the page - which you could see as being a downside of using an ad blocker. By preventing banner ads and pop-ups from loading, ad blockers can help prevent ad companies from automatically collecting visitor data, which can indirectly help boost your online privacy.Īs an additional side benefit, page loading times can be speeded up and fewer resources are required - which in turn brings further advantages, including longer battery life and storage space savings.Ĭonversely, you might find increasingly that your browsing experience is adversely affected. Technically, ad blockers don’t block ads they block requests to deliver content to your browser. In addition to large ad banners and pop-ups, ad blockers can also recognize videos and ads in text and hide them. When you install these filters, they typically work in the background as a browser extension. What are ad blockers?Īd blockers, or filters, are programs that block unwanted banner and pop-up ads on websites so you no longer see them. Read on for handy hints on how you can use ad blockers to browse the internet without constantly being bombarded with online ads. ![]() They’re called ad blockers, and they banish ad banners and pop-up ads on websites. Thankfully, virtual equivalents exist to the no-flyer notice. Things are just as bad in the online world, with those online ads that pop up driving us to despair just as quickly. Many of us have stuck a “No Flyers!” notice on our front doors or mailboxes because we don’t want any ads or direct mail. ![]()
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